4 TOP TEAMS SELECTED FROM SCHOOLS ACROSS THE U.S. COMPETE IN A 2 DAY TOURNAMENT
Sidwell Friends School (DC)
La Jolla Country Day School (CA)
Associate Head Coach
Conway High School (AR)
Associate Head Coach
The Webb School (TN)
|32||Aalyah Del Rosario||12||F|
GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 28 million vehicles. For over 85 years, the company has worked to make people’s lives better by protecting policyholders against unexpected events. As GEICO has grown, it has delivered money-saving coverage and outstanding customer service to policyholders through its investment in human resources and technology. GEICO is a member of the Berkshire Hathaway family of companies.
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Paragon Marketing Group, an engagement marketing consultancy, owns and operates the ESPN Girls High School Series. We develop marketing platforms grounded in sports, entertainment, music, arts, cause and media partnerships. These platforms are created to develop engaged, sustainable relationships with our clients’ target audiences. Additionally, we are committed to creating a culture that delivers a great place to work and engenders long-term, healthy business partnerships.
Since our inception in 1995, we have grown from 3 people to over 80 marketing professionals, all of whom have a passion for sponsorship marketing. Our core competencies include sponsorship targeting/identification, evaluation, negotiation, activation, execution and measurement. Additionally, many of our clients have trusted Paragon to deliver value in the areas of event creation, mobile marketing, digital/social marketing platforms and television/digital content production.
In 2002, we secured the rights to put LeBron James, Cleveland’s then star high school basketball player, on ESPN2. Their subsequent broadcast of the game against Oak Hill Academy garnered the highest ratings ever for the channel and created a new television category — live national broadcast of high school sports. Since then, our relationship with ESPN has grown into a strategic partnership showcasing the top high school teams and players to a national audience each season.
To date we have partnered with ESPN to deliver nearly 1,000 live high school sports telecasts.